For law firm marketing and BD teams managing Chambers USA submissions
The Chambers Submission System is a step-by-step guide to running your entire submission cycle — getting attorney input on time, writing highlights that actually rank, and hitting every deadline without the last-minute chaos.
Built from the best practices curated over 350+ Chambers USA submissions across 15+ practice groups, by a team that has led the submission process from both in-house and agency perspectives.
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Every year it's the same story. You send the attorney outreach. You wait. You chase. You get highlights that are vague, incomplete, or formatted in a way that doesn't work for Chambers. You bolster the highlight as best you can with pieces of information scattered across systems, files, and personnel, then reformat. You chase again. The deadline hits and you're pulling everything together at 11pm (again).
It's not that your attorneys don't care. It's that nobody gave you (or them) a clear system.
The Chambers Submission System is the exact process Are Why Communications uses to manage Chambers USA submissions for law firms, packaged as a practical guide you can implement with your own team. It covers every stage of the cycle: planning, attorney outreach, highlight writing, referee strategy, interview preparation, and deadline management. Step by step.
How to build a submission calendar that works backward from every deadline
The attorney outreach framework that gets input on time, without endless chasing
What makes a matter highlight memorable vs. what Chambers ignores
Referee selection, preparation, and engagement across a full five-phase workflow
The six categories Chambers researchers use in referee interviews, and how to prepare your referees for each
A submission builder covering firm overview, practice area focus, recent matters, and referee spreadsheet guidance
A deadline calendar and checklist system for tracking every submission through to completion
Built from what works across managing more than 350 Chambers USA submissions across 15+ U.S. practice groups — from Am Law 100 firms to regional boutiques — and from combined in-house and agency-side experience.
That means we've seen this process from every angle: as the marketer doing the chasing, and as the outside advisor building the system. The Chambers Submission System is what we actually use. It's in this guide because it works.
The complete Chambers Submission System is available now at $397.
Price increases to $497 on July 1. The July 16 Chambers research deadline doesn't move.
Are Why Communications guides marketers and BDers through their Chambers USA submissions. We've managed 350+ submissions across 15+ U.S. practice groups — from Am Law 100 firms to boutiques — and we've seen every version of this process: the organized, the chaotic, and the (sigh) genuinely terrible.
The Chambers Submission System is the exact framework we use internally, now available to your team.
Is this specific to Chambers USA or does it cover Chambers Global/UK as well?
The guide is built for Chambers USA. The frameworks for attorney outreach, highlight writing, and deadline management are transferable, but the specific submission structure, ranking criteria, and deadlines referenced are Chambers USA.
We already have a process. Will this still be useful?
Possibly. If your process gets attorney input on time, produces strong highlights consistently, and your team isn't scrambling at every deadline, you may not need this. If any of those are pain points, the system will fill the gaps.
What format does the guide come in?
PDF, delivered immediately to your email upon purchase. You can share it with your team, print it, or use it digitally.
Can I expense this?
Yes. This is a professional development and operational resource for your marketing or BD function. We provide a receipt upon purchase that you can submit for reimbursement.
What if I need to get approval before purchasing?
Forward this page to your CMO or BD director, or use the one-line pitch: "It's a $397 guide built from the best practices curated over 350+ Chambers submissions that will save our team significant time this cycle." If you need a formal quote or invoice for approval, email us at hello@arewhycomms.com.
Firms that go into submission season with a system will outperform firms that wing it. Get the guide now and go with a process that works.
Instant delivery · Secure checkout · Questions? hello@arewhycomms.com