Chambers submissions shouldn't be this hard.

The Chambers Submission System is a step-by-step guide to running your entire submission cycle: getting attorney input on time, writing highlights that actually rank, and hitting every deadline without the last-minute chaos.

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Stop Chasing. Start Submitting.

Every year it's the same story.

You send the attorney outreach. You wait. You chase. You get highlights that are vague, incomplete, or formatted in a way that doesn't work for Chambers. You reformat. You chase again. The deadline hits and you're pulling everything together at 11pm.

Your attorneys care about the rankings. The problem is nobody has given either of you a clear system to follow.

Chasing attorneys for matter highlights weeks after you asked
Highlights that say "we won" instead of showing actual work
Reformatting the same submission four times
Not knowing which practice groups to prioritize or why
Scrambling at the deadline because nothing came in on time
No clear process, just managed chaos every single cycle

There is a better way to run this.

The Chambers Submission System is the exact process Are Why Communications uses to manage Chambers USA submissions for law firms, now packaged as a practical guide you can implement with your own team.

It covers every stage of the cycle: planning, attorney outreach, highlight writing, referee strategy, interview preparation, and deadline management. Step by step. No guesswork.

What's inside the guide

How to build a submission calendar that works backward from every deadline
The attorney outreach framework that gets input on time, without endless chasing
What makes a matter highlight rankable vs. what Chambers ignores
Referee selection, preparation, and engagement: a full five-phase workflow
The six categories Chambers researchers use in referee interviews, and how to prepare your referees for each
A submission builder covering firm overview, practice area focus, recent matters, and referee spreadsheet guidance
A deadline calendar and checklist system for tracking every submission through to completion

One guide. Everything you need.

$497 one-time

Instant delivery to your inbox upon purchase.

What you get

The full Chambers Submission System guide (PDF, 22 pages)
Strategy onboarding and 5-phase framework
Referee strategy, preparation, and engagement workflow
Referee interview preparation guide
Submission builder with matter highlight and referee guidance
Deadline calendar and milestone tracker

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This is for you if:

You manage Chambers USA submissions at a law firm, alone or as part of a team
You're tired of reinventing the process every cycle
You want attorneys to give you what you need, on time, in the right format
You're heading into the 2027 submission cycle and want to do this right
You need something you can actually implement, not more theory

This is not for

Firms that don't participate in Chambers USA rankings
Law firm partners looking for strategy advice (this is built for the marketers and BD professionals doing the work)

Built by a team that has done this hundreds of times.

Are Why Communications is a legal marketing agency focused on Chambers USA submissions. We've managed 350+ submissions across 15+ US practice groups, from Am Law 100 firms to boutiques, and we've seen every version of this process: the organized, the chaotic, and the genuinely terrible.

The Chambers Submission System is the exact framework we use internally, now available to your team.

Frequently asked questions

Is this specific to Chambers USA or does it cover Chambers Global/UK as well?

The guide is built for Chambers USA. The frameworks for attorney outreach, matter highlight writing, and deadline management are transferable, but the specific submission structure, ranking criteria, and deadlines referenced are Chambers USA.

We already have a process. Will this still be useful?

Possibly. If your process gets attorney input on time, produces strong highlights consistently, and your team isn't scrambling at every deadline, you may not need this. If any of those are pain points, the system will fill the gaps.

What format does the guide come in?

PDF, delivered immediately to your email upon purchase. You can share it with your team, print it, or use it digitally.

Can I expense this?

Yes. This is a professional development and operational resource for your marketing or BD function. We provide a receipt upon purchase that you can submit for reimbursement.

What if I need approval before purchasing?

Forward this page to your CMO or BD director, or use the one-line pitch: "It's a comprehensive guide built to save our team significant time this cycle while improving our submission." If you need a formal quote or invoice for approval, email us at hello@arewhycomms.com.

Chambers submissions shouldn't be this hard.

Firms that go into submission season with a system will outperform firms that wing it. They always do.

Get the Guide

Instant delivery. Secure checkout. Questions? hello@arewhycomms.com